{"id":1227,"date":"2013-08-01T22:42:39","date_gmt":"2013-08-02T02:42:39","guid":{"rendered":"http:\/\/yuguangzhang.com\/blog\/?p=1227"},"modified":"2015-11-19T09:56:58","modified_gmt":"2015-11-19T14:56:58","slug":"grabbing-a-share-of-the-pie-marketing-fiddle-salad-correctly","status":"publish","type":"post","link":"http:\/\/yuguangzhang.com\/blog\/grabbing-a-share-of-the-pie-marketing-fiddle-salad-correctly\/","title":{"rendered":"Grabbing a Share of the Pie &#8211; Marketing Fiddle Salad Correctly"},"content":{"rendered":"<p>The idea of running <a href=\"http:\/\/fiddlesalad.com\/\">Fiddle Salad<\/a> came in a weird way. At first, I was just making a Python to JavaScript compiler and putting it on a website. It was simple enough, as the compiler was already built for it. The back-end for saving and authentication through Google, Twitter, and Facebook used the same one as Python Fiddle. After the site was launched, I noticed that not many people were interested in writing Python. Also, I got a taste of CoffeeScript, which is now my favorite language.<\/p>\n<p style=\"text-align: left;\">I think the demise of the Python-only fiddle came as a combination of low traffic and no saves. If nobody ever sees it or uses it, then it is better gone. Fortunately, I had the chance to design and develop the next generation of Fiddle Salad to support other languages.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/yuguangzhang.com\/blog\/wp-content\/uploads\/2013\/08\/6067OT_3_13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1228\" alt=\"6067OT_3_13\" src=\"http:\/\/yuguangzhang.com\/blog\/wp-content\/uploads\/2013\/08\/6067OT_3_13-300x115.png\" width=\"300\" height=\"115\" srcset=\"http:\/\/yuguangzhang.com\/blog\/wp-content\/uploads\/2013\/08\/6067OT_3_13-300x115.png 300w, http:\/\/yuguangzhang.com\/blog\/wp-content\/uploads\/2013\/08\/6067OT_3_13-1024x393.png 1024w, http:\/\/yuguangzhang.com\/blog\/wp-content\/uploads\/2013\/08\/6067OT_3_13.png 1185w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The real Fiddle Salad was launched in April of 2012. I remembered calling the previous version Python Fiddle. Last January, I decided to do an experiment with the <a href=\"http:\/\/fiddlesalad.com\/coffeescript\/\">CoffeeScript page<\/a> by creating a separate app in the Chrome App Store. It turned out to double my number of daily visitors. Last May, it was <a href=\"http:\/\/lifehacker.com\/the-best-chrome-apps-youre-probably-not-using-494408658\">featured on Lifehacker as one of the best apps for development<\/a>. So why not do it again?<\/p>\n<p>I waited until the right time. Last month and the previous one, the project received major updates which I will be discussing on <a href=\"http:\/\/blog.fiddlesalad.com\/\">the Fiddle Salad blog<\/a>. Meanwhile, I published more\u00a0apps in the Chrome App Store.<\/p>\n<p>The difference now is that instead of an app supporting more features that show up in searches, I&#8217;ve limited the features that are marketed. This way it targets specific audiences. JavaScript programmers don&#8217;t want to find out about the features built for CoffeeScript, and a programmer looking for a CoffeeScript IDE won&#8217;t bother with an app that doesn&#8217;t have CoffeeScript in the title.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea of running Fiddle Salad came in a weird way. At first, I was just making a Python to JavaScript compiler and putting it on a website. It was simple enough, as the compiler was already built for it. The back-end for saving and authentication through Google, Twitter, and Facebook used the same one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","footnotes":""},"categories":[203,23],"tags":[126],"class_list":["post-1227","post","type-post","status-publish","format-standard","hentry","category-fiddle-salad","category-programming","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":1,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":1444,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions\/1444"}],"wp:attachment":[{"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/yuguangzhang.com\/blog\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}